Most Water Tech Companies Ignore Visual Communication | with David Reay

Описание: Most water technology companies invest millions in engineering.

And almost nothing in visual communication.

In this episode, we discuss why high-quality photography is not a luxury, but a competitive advantage. From trade shows to case studies, from recruitment to branding, visual material defines how your company is perceived long before anyone reads a single line of technical content.

We talk about:

Why professional images outperform stock photos

Why resolution still matters in a mobile-first world

Why AI-generated visuals are risky in technical industries

And why a €1,000 camera can outperform a €50,000 trade show booth

In conservative B2B markets like water and wastewater technology, differentiation is difficult. Visual communication is one of the easiest ways to stand out. Yet most companies neglect it.

If you care about positioning, credibility, and long-term brand perception, this conversation matters.

About Inside Water Marketing
Marketing insights for water and wastewater technology companies. Hosted by Björn Otto, founder of Interius Solutions and creator of the Water Marketing Academy.

Learn more: https://www.interius-solutions.com
Water Marketing Academy: https://academy.interius-solutions.com
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00:00 Introduction to Visual Communication
01:57 The Importance of Quality Images
04:59 Investing in Professional Photography
07:36 Basic Photography Equipment for Companies
10:09 Understanding Image Resolution and Quality
13:04 Types of Photos Every Company Needs
15:37 Navigating Permissions for Installation Photos
18:33 The Role of AI in Visual Content Creation