Olmsted Medical Center Didn’t Play It Safe With Pelvis Party and That’s Why It Worked

Описание: In this conversation, we unpack what happened when one health system partnered with a local influencer to talk openly about pelvic health and why that risk paid off.

Brittney Strum, Marketing and Business Relations Manager at Olmsted Medical Center, shares the behind-the-scenes story of Pelvis Party, a collaborative podcast created with local influencer Becky Montpetit. Strum explains how alignment beat audience size, why vulnerability mattered more than polish, and how quiet experimentation led to real patient engagement and internal buy-in.

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Learn more about Olmsted Medical Center at https://www.olmmed.org/
Learn more about Pelvis Party at https://podcasts.apple.com/us/podcast...
Find more healthcare marketing, PR, and patient experience stories at https://swaay.health
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⏰ Jump to the Moments That Matter
0:00 – Introduction
2:43 – How Pelvis Party Started During COVID
3:36 – Why Comfort Mattered More Than Clinical Settings
7:51 – Choosing a Local Influencer Over Going In-House
10:11 – Winning Internal Buy-In Without a Big Launch
13:25 – What Success Looked Like in the Early Days
17:19 – When Momentum Changed Everything Internally

#healthcaremarketing #patientengagement #healthcarecommunications #womenshealth #SwaayHealth