AI Is Triggering More Grief and Fear Than Most Leaders Realize

Описание: If your marketing, communications, or patient experience team feels a mix of curiosity and unease around AI, you’re not imagining it. You’re watching emotional change management play out in real time.

In this conversation, Caroline Devore, Executive Director of Growth and Innovation at Studio North, and Matt Wright, human factors and change-management expert, break down why AI readiness in healthcare has nothing to do with prompts or platforms. They explain why grief, fear, trust, and identity play such a big role in AI adoption, and why empathy may be the most important skill leaders bring to the table.

Healthcare marketers will walk away with a clearer sense of what their teams are really responding to and how culture shapes every AI decision.
How is your team navigating the emotional side of AI? What reactions are you seeing inside your organization? Drop your thoughts in the comments.

DeVore and Wright will be exploring this topic further at an upcoming Town Hall: AI Readiness – Leading the Human Side of Transformation on December 4th at 1pm ET.

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Learn more about Studio North at https://www.studionorth.com
Find more healthcare marketing, PR, and patient experience stories at https://swaay.health
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⏰ Jump to the Moments That Matter
0:01 Why AI Readiness Is a People Issue
1:20 The Study Finding That Surprised Healthcare Leaders
5:51 Why AI Triggers Fear, Grief, and Identity Questions
10:05 What Teams Are Really Afraid of When AI Shows Up
18:20 How Leaders Can Create Safety While Learning AI Together
23:35 The Skills That Will Matter Most in an AI-Enabled Healthcare Team
29:30 Practical Advice for Leaders

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