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Bill Backer interviewed about "I'd Like to Buy the World a Coke"
Автор: CokeConversations
Загружено: 2011-10-07
Просмотров: 137267
Описание: Interview conducted with Bill Backer about his role in creating the famous Coca-Cola ad, "I'd Like to Buy the World a Coke." Backer co-composed the ad with Billy Davis, Roger Greenaway and Roger Cook in January 1971. Backer was the creative director for McCann Erickson when the ad was made. The Coca-Cola Archives interviewed Backer in 2007. The song was used in the Hilltop commercial filmed in Italy. See the "Making of Hilltop" story here: http://www.coca-colacompany.com/stori...
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