The Death of the Dollar Store (The $7 Middle Class Squeeze)

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   / @ricoeggenberger  

Dollar Tree just revealed something that should make everyone pay attention — 60% of their new customers make over $100,000 a year.

Yes, six-figure earners are shopping at dollar stores.

This isn’t fear. This isn’t hype. This is retail data straight from earnings calls — and when discount giants like Dollar Tree and Walmart start reporting the same income shift, it’s no longer random… it’s a pattern.

In this video, we break down what’s really happening behind the scenes:

Why higher-income households are buying essentials at dollar stores.
How “cheap” products may actually cost you more.
Why multi-price formats ($3, $5, $7 items) are expanding fast.
How corporations quietly phase out $1.25 products.
And what this tells us about today’s K-shaped economy.

We walk through a real-world example in a high-income Las Vegas neighborhood where Dollar Tree is aggressively targeting six-figure earners. The cars in the parking lot tell a story. The pricing strategy tells an even bigger one.

Here’s the truth:
Retailers don’t accidentally attract affluent customers — they reposition to capture them. And when margins rise while traffic increases, that signals something deeper about purchasing power, consumer psychology, and long-term economic trends.

If six-figure households are optimizing spending this aggressively, what does that mean for everyone else?

This is about more than dollar stores.
This is about purchasing power.
This is about inflation erosion.
This is about how businesses adapt — and how consumers must respond.

If you rely on $1.25 items, pay attention.
If you invest in retail stocks, pay attention.
If you care about long-term wealth and financial positioning, pay attention.

The economy is shifting — and those who read between the lines stay ahead.

🔍 Key Points Covered:

Dollar Tree earnings call breakdown

60% of new customers earn $100K+

Trade-down behavior explained

Why “cheap” items can cost more per ounce

Multi-price expansion strategy ($3-$7+)

Margin growth vs economic distress

The K-shaped economy in action

How corporations optimize product mix

Why purchasing power matters more than income labels

🚀 Why Watch?
Because understanding retail shifts gives you an edge. This isn’t just shopping behavior — it’s economic positioning. Learn how companies think, how margins drive decisions, and how you can protect your purchasing power in a shifting economy.

💬 Join the Conversation:
Are six-figure earners being smart — or is this a warning sign?
Have you noticed higher prices creeping into dollar stores?
Drop your thoughts below. Let’s decode this economy together.

👉 Subscribe for more insightful discussions on job market trends, financial management tips, and ethical wealth-building strategies. Stay informed. Stay sharp. Stay ahead.

#DollarTree #KShapedEconomy #Inflation #RetailStrategy #PersonalFinance #WealthBuilding #ConsumerBehavior #Investing #FinancialEducation