5 Ways To Increase Web Conversions In Your Healthcare Practice

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A healthcare website is one of the most important aspects of your healthcare marketing strategy. Unfortunately, many practice owners let their web conversion rates fall by the wayside because they don’t know how to truly turn their website into a tireless sales machine.

Today I share 5 TACTICS to help you get the most out of your website.

First, add instant chat to your website to convert hot leads. A lot of people don't like making phone calls; they prefer to text or type. Make sure you’re catering to those people for a holistic healthcare marketing strategy.

Tactic #2 to boost your web conversion rates is to get professional photos of your team onto your website. Your healthcare website is like a digital storefront. It gives visitors an impression of what your business is like before they actually visit. Make sure you’re giving them a good impression.

The third is to create a backstory video and add it to your website. A backstory allows people to get to know you, and why you do what you do.

Adding an online booking function to your website is also a HUGE plus. This helps your web conversion because it makes booking so convenient. People who already want to know your availability, pick a time, and make an appointment will be able to do so easily and seamlessly.

I share one last tactic at the end of this video which will surely be a game changer in your healthcare marketing game.

Remember, your healthcare website should not only be informative but also hard-working in bringing in new patients. Put these bite-size tips into action, and you can surely create your own web conversion machine!