Rethinking Relevance in a New Wave of Digital Banking - Insights from Luxembourg

Описание: “Relevance” is one of those deceptively simple words that everyone uses, but few define in the same way. At The Banking Scene Conference Luxembourg, the panel “Rethinking Relevance in a New Wave of Digital Banking” treated relevance as something dynamic rather than a fixed brand attribute, and we explored what it takes for banks to remain meaningful in customers’ lives as technology accelerates, fraud evolves, and expectations keep shifting.

The panel, moderated by Andrew Vorster, Head of Growth at The Banking scene, consisted of:
Claire Lubnau, Head of Commercial and Digital Solutions at Banque Raiffeisen
Arnaud Clément, Head of Payments and Innovation at ABBL
Josef Dvořák, Director of Artificial Intelligence at Finshape

You can read a summary of the key takeaways on our website here:
https://thebankingscene.com/opinions/...

Episode Highlights:
00:00 Context of "Rethinking Relevance" theme
01:27 The role of humans in Digital Banking
04:40 How to measure relevance?
06:38 How combating fraud impacts relevance
10:20 How should legacy banks remain relevant
12:16 Does Moltbook give us a glimpse of the AgenticAI future?
14:09 Where to focus AI efforts (hint: not efficiency)
17:02 Arnaud Clement joins the discussion
17:50 The relationship between relevance and trust
18:50 The role of regulation in relevance
20:55 Fraud fighting
25:23 Humans in a digital world