Generating 100 Leads a Month Without Realtors: Dave Hochberg’s Mortgage Playbook | Ep. 535

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D.O. sits down with Dave Hochberg, the mortgage pro who generates over 100 million in annual volume through his radio show. This isn't some theoretical marketing discussion – Dave breaks down exactly how he went from struggling loan officer to media personality with a pipeline that never stops flowing.

Dave doesn't hold back on what actually works in media marketing. He shares how he leveraged a small initial radio opportunity into complete market dominance, including the exact scripts he uses to turn listeners into clients without sounding salesy.

The conversation gets real when D.O. pushes Dave on how he handles the technology and team structure behind his operation. Dave reveals his surprisingly simple approach to converting radio leads and how his team processes the constant flow of inbound calls.

Most valuable is Dave's breakdown of content creation – what topics consistently drive calls and which ones bomb. He shares how he addresses rate questions on air without losing credibility and the storytelling framework that makes prospects call before they even shop around.

For loan officers looking to start their own media presence, Dave provides a step-by-step roadmap that works even without a massive budget. He explains exactly what to say to station managers and how to measure ROI from day one.

00:00 The Adventure of Dave Hochberg
04:43 Scrap Market Struggles in 2000
08:27 Steel Furnace Sales Insight
12:44 "Firehouse Loans and Steak Deals"
14:54 "Behind the Badge Podcast Hosting"
17:15 Chicago Radio Rivalry Insight
19:32 "Old Tech Struggles in Chicago"
22:35 Strategic Event Sponsorship for Loans
26:14 Radio Show's Growth and Evolution
31:28 Show Production and Crew Description
33:03 "Share Solutions, Don't Sell Products"
37:56 Tax-Free Property Loan Success
39:54 "Contact & Hiring Opportunities"
42:12 "Subscribe: Loan Officer Podcast"