Building Your Company’s Vision: Lessons from Harvard Business Review’s Timeless Insights

Описание: Discover the timeless principles behind building a visionary company as detailed in the Harvard Business Review article by James C. Collins and Jerry I. Porras. In this video, we explore the core values and purpose that define enduringly successful companies like Sony, Walt Disney, and Nordstrom. Learn how to distinguish between what should never change and what should adapt to thrive in a changing world.

We'll break down the two critical components of a well-conceived vision:

✔️ Core Ideology: Unchanging core values and purpose that form the foundation of your organization.
✔️ Envisioned Future: Bold, audacious goals and vivid descriptions to inspire your team and guide long-term growth.

With real-world examples like Merck, 3M, and Nike, this video provides actionable insights on preserving the core while stimulating progress. Whether you're crafting a BHAG (Big Hairy Audacious Goal) or aligning your team with a shared purpose, this guide is your blueprint to visionary leadership.

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#BusinessInnovation #LeadershipStrategy #CorporateSuccess #VisionBuildingTips
#EnduringSuccess

Timestamps:
00:00 Discover why a compelling company vision is the secret to enduring success.
00:45 Entrepreneur challenge in developing a company vision
2:00 Two key parts of a great vision: core ideology and an envisioned future.
4:30 Core Values and Purpose
6:15 Introducing BHAG
13:40 Vision in Action
14:30 Final Takeaway

👉 Get more insights: https://hbr.org/1996/09/building-your...

Keywords

Company Vision Building
How to Create a Company Vision
Core Values for Business Success
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Core Ideology Explained
Envisioned Future for Companies
Big Hairy Audacious Goals (BHAG)
Business Vision Examples
Steps to Define Company Purpose
How to Develop a Vision for Your Organization
Creating company vision
How to Build a Vision Statement