How To Use First Party Data In Advertising - The Great Reset - 60
Автор: Brill Media
Загружено: 2020-07-08
Просмотров: 1439
Описание:
In the last video, we went into the mechanics of how data is cultivated. Most of our actions online and offline are tracked, the raw data sets are captured, refined into segments, and those segments are sold across data markets. And, since data is a key element of how advertising and marketing is deployed in 2020, the way data is used is very important.
In this episode we’re going to talk about first party data, also known as retargeting or remarketing data.
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