What Is a Customer Data Platform (CDP)? | How a CDP Can Turn Your Marketing Up to Eleven

Описание: What is a customer data platform (CDP)? A customer data platform (CDP) is a valuable technology that can help you bring all of your customer data points together — leading to a unified view of the people who interact with your business.

Director of Marketing Operations Dan works with a CDP nearly every day, and he's here to teach you the basics, including what a CDP is, and how it can positively impact your marketing.

Think of your customer data as ingredients in your kitchen. If you leave your ingredients all over the place, you'll have to waste time looking for where you put them — postponing whatever delicious recipe you had in mind. If you keep your ingredients organized and bring them all together in one place, you'll be able to access them immediately and with little frustration.

A CDP can pull data from a bunch of your marketing tools and make this data much easier to access, analyze, and incorporate in your strategy.

Dan shares more in the video!

⌚ Video timestamps:

00:00:00 // Introduction
00:01:39 // What is a customer data platform?
00:02:56 // How a CDP can work for you

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