Are Brand Impressions Irrelevant?

Описание: In this episode, host Cole Heilborn sits down with Ryan Watson, CMO and COO at MTNTOUGH Fitness Labs, to unpack a hot take that should make every outdoor marketer pause: brand marketing for the sake of impressions is dead.

Ryan breaks down why measurement has changed the game, why “one big campaign, one big message” is an outdated operating system, and how the best brands are blending performance rigor with brand-level creativity. We also go deep on community as the next frontier of differentiation.


In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

This podcast will take you behind the scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. If you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.

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