Brand Marketing is a Comfortable Lie Without Product Marketing

Описание: Episode Description:

Does the outdoor industry overindex on brand? Alex Maier, President of OnWater, joins the show to challenge one of the outdoor industry’s biggest assumptions: that brand marketing alone drives growth. Drawing from his experience in SaaS and outdoor, Alex breaks down why product marketing is the missing link for many brands, how listening to customers actually fuels innovation, and what outdoor companies can learn from software when it comes to adoption, retention, and trust.

We unpack the difference between brand and product marketing, why emotion still matters in utility-driven storytelling, and how ignoring customer pain points leads to “zombie brands.”


In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

This podcast will take you behind the scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. If you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.

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