How to Use LINE Ads Effectively in Japan with Ignacio Dávalos

Описание: LINE isn’t just a messaging app in Japan; it’s a full digital ecosystem that reaches nearly every demographic.

In this episode, we welcome Ignacio Dávalos, Content Strategy Director at AIM B2B (a Custom Media company), who leads multi-channel marketing strategies across LINE Ads, LinkedIn Ads, SEO, automation, and CRM systems like HubSpot and Salesforce.

With over a decade of experience working with brands like L’Oréal, Gengo, and Lionbridge, Ignacio breaks down exactly how LINE Ads work in Japan, what types of businesses perform best, and why foreign companies often misunderstand the platform.

He dives into the features that matter from VOOM and Smart Channel to LINE Official Account nurturing, and shares real B2C and B2B case studies where LINE outperformed Meta. This episode is packed with tactical, Japan-specific insights for anyone managing paid campaigns or full-funnel marketing.

AIM B2B – Integrated Marketing & PR in Asia
This episode is sponsored by Custom Media, Tokyo’s leading integrated marketing and PR agency since 2008, recently rebranded as AIM B2B.

They can help you with:
Localized storytelling to build trust in Asian markets
Strategic performance marketing (LINE Ads, LinkedIn Ads, GEO, SEO)
Account-based marketing (ABM), paid media, and content strategy
HubSpot-certified CRM & marketing automation
Data-driven implementation with cultural expertise

🔗 Learn more about AIM B2B here: https://hi.switchy.io/h7TM

Show Notes:
01:35 – Introduction
03:54 – LINE’s role in Japan
05:08 – LINE vs Meta
07:20 – Best-suited industries for LINE Ads
08:24 – Lead-generation features unique to LINE
11:42 – B2C & B2B case studies
15:32 – Ad formats: VOOM, Smart Channel, more
18:06 – Best video length on LINE
19:01 – Targeting with Yahoo Japan data
24:48 – Building a full-funnel strategy
27:10 – LINE Official Account features (rich messages, coupons, surveys)
30:42 – CRM integration: How LINE connects with HubSpot/Salesforce
32:50 – Common mistakes foreign companies make
35:16 – Misconceptions about LINE
35:57 – Advanced B2B funnel (LINE → LinkedIn)
38:16 – The future of LINE: AI & B2B growth
41:37 – Ignacio’s upcoming GEO seminar

SCALING JAPAN PODCAST – GROW YOUR BUSINESS IN JAPAN
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✨ Guest Appearance:
Ignacio Dávalos — Content Strategy Director, AIM B2B
LinkedIn:   / ignaciodavalos  

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🎙 Produced by:
Scaling Your Company & SmartStart Japan

Scaling Your Company:
1-on-1 advisory on sales, marketing, and management
Courses to increase your sales in Japan
Website creation (JP/EN), SEO, MEO

SmartStart Japan:
Japan Incorporation Services
🌐 https://smartstartjapan.com/