B2B Content Marketing Landscape in Japan with Robert Heldt

Описание: The consensus is that 2025 will be the year of AI. But is Japan prepared for how Generative AI is transforming B2B content marketing in Japan and the wider world? Join us as we welcome back Robert Heldt, CEO of Custom Media, for an in-depth look at new survey findings and strategic insights shaping the Japanese market. Discover how great storytelling, trust-building, and AI-driven innovations can give your business a competitive edge in Japan’s evolving landscape.
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ABOUT ME:💡
Hi! My name is Tyson Batino and I have founded 2 successful companies in Japan, with one of them becoming the 7th largest English language school for adults in Japan. I now coach 25+ entrepreneurs on how to scale their revenue, service, and team to new heights. I also provide a lot of free resources for entrepreneurs through my podcasts, blogs, and videos here.
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Show Notes :
0:00 – Introduction
2:40 – What is the survey about?
7:09 – What findings surprise you the most?
11:28 – How Japan tells business stories compared to the West
14:52 – How Japanese companies show themselves to be reliable
16:04 – Cases on how Robert helps a company with storytelling to enter the Japanese market
18:38 – How to get your Japanese customers to give you testimonials
19:34 – How working with an international business benefits a Japanese company
21:10 – Japan’s market view on Generative AI
27:01 – How Custom Media Uses Generative AI
30:20 – Maintaining content quality and scaling production
33:52 – What is a content syndication partner?
36:23 – The future of content marketing in Japan
44:00 – Additional insights from the survey report

SCALING JAPAN PODCAST - GROW YOUR BUSINESS IN JAPAN
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✨Guest Appearance:sparkles:
Reach out to Robert Heldt on ⁠LinkedIn⁠:   / robertheldt  
⁠Link to the Report⁠: https://custom-media.com/blog/insight...
⁠How Custom Media Wins Two Campaign Asia Awards: https://custom-media.com/blog/custom-...
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Reach out to me :
📩➜ /   / tysonbatino  
📫➜ https://scalingyourcompany.com/contact/

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The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan
1. Scaling Your Company offers several services
2. Scaling Your Company: 1 on 1 advisory on sales, marketing, management
3. Scaling Your Sales : Courses to increase your sales in Japan.
4. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
5. SmartStart Japan : Japan Incorporation Services
Discover how Smartstart Japan can simplify your journey and fuel your growth in Japan : https://smartstartjapan.com/incorpora...