Q&A Live: From First Partnership Hire to Generating $4.5 M ARR with lemlist's Partnership Program

Описание: Being the first partnership hire at a SaaS company can feel like stepping onto a moving train. Expectations are high, roles aren’t always clear, and results are often expected before the foundations are even in place.

In this live Q&A, Lilibeth Acuña, former Partnerships Lead at lemlist, shares how she built the partner program from scratch and helped grow it to $4.5M ARR in partner-influenced revenue.

This conversation goes beyond theory. Lilibeth walks through what actually worked on the ground—from proving the value of partnerships internally, to setting up a simple and effective program, and finally scaling it into a repeatable revenue channel.

In this session, you’ll learn:

• How to prove the partnership concept and align expectations with leadership
• Why partnerships should be treated as a revenue channel—not a persona
• How to build a lightweight, test-ready partner program
• What role sales should play in a healthy partner ecosystem
• How to activate partners through co-marketing, enablement, and support
• When to test, when to automate, and when to scale
• What Lilibeth would do differently if she were starting again today

Whether you’re the first partnership hire or scaling an existing program, this session offers practical insights, real examples, and hard-earned lessons you can apply right away.

Watch the full conversation and share your questions or takeaways in the comments.