Q&A Live:Cracking the C-Suite: How to Secure Executive Buy-In for Your Partner Program

Описание: In this live Q&A session, we sit down with Gautham Pandian — Global Head of Cloud, SI & Affiliate Partnerships at Pendo and a partnership leader who has driven over $500M in partner revenue impact — to tackle one of the biggest challenges in the industry: securing executive buy-in for your partner program.

Gautham shares the exact frameworks and mindset shifts he's used throughout his career to get leadership on board, from his early days turning a startup into a Microsoft Partner of the Year to building a partner-first culture at Pendo.

In this session, we cover:
→ How to speak the language of the C-suite and tie partnerships to the KPIs that actually matter
→ Why data and attribution are non-negotiable — and how to build the ops foundation to get there
→ The "anatomy of a win" and how to use partner stories to make a case for more budget
→ How to align your partner program to your company's North Star so it never gets deprioritized
→ Why internal evangelism is just as important as external partner relationships

Whether you're just starting to build your partner program or trying to level it up, this session is packed with actionable insights you can put to work immediately.

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