Emart Flying Store

Описание: Korean people work the longest hours in the world and are always busy. So they consider 'accessibility' most when they choose their favorite discount store. And they rarely change the choice. Our mission is that we make people staying far from E-Mart do shopping at E-Mart.

We created a flying store that flies to customers. The e-mart truck shaped balloon, equipped with a Wi-Fi router, that can fly to every corner of Seoul. Customers connected to the Wi-Fi signal using their mobile phones and downloaded coupons. They bought products immediately using the mobile app of E-Mart.

E-Mart sales soared both in on-line and off-line stores to 9.5%. Mobile sales, especially, increased to 157%. The download number of the E-Mart app increased more than 50,000 in the month alone.

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Client : Emart
Agency: Cheil worldwide
Title: Flying Store
Staff:
Executive Creative Director / Thomas Hongtack Kim
Creative Director / Alex J. Kwon / Cheil Worldwide
Art Director / Seokjin Shin / Cheil Worldwide
Copywriter / Songha Lee / Cheil Worldwide
AE/ Jintaek Noh / Cheil Worldwide
Engineer1 / Yunho Choi, Sejun Jeong, Eunjin Kim / Opener
Engineer2 / Hyuncheol Cho / H9works