How To Shift Brand Perception | Mark’s Case Study
Автор: Think with Google
Загружено: 2022-10-24
Просмотров: 3127263
Описание:
For decades, Mark’s has been known as a place for Canadians to find work gear — and in 2021 it set out to change that perception. Knowing that YouTube is the ideal platform for digital storytelling, Sean Goodwin, VP of marketing for Mark’s, decided that a video-first approach would be the best way to launch the brand’s “All things simple” campaign and introduce Canadians to a whole new world of Mark’s. Watch Goodwin describe how the campaign exceeded the team’s customer acquisition and sales growth goals, and share why more and more of their campaigns going forward will have a YouTube strategy at their core.
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