The Marketing Genius of Apple "Think Different"
Автор: BC Productions
Загружено: 2022-10-22
Просмотров: 41393
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In 1997, Apple was about to go under. They owned barely any market share in the tech industry and people referred to their computers as “toys”. Steve Jobs wanted to change that, so with the help of the world-famous ad agency TBWA\Chiat\Day, he released their most famous marketing campaign of all time. This campaign would not only save Apple’s business but would make them $2 trillion richer and lead to creations like the iPod, iPhone, App Store, and iPad. This is the story of the “Think different” commercial and campaign.
Sources: https://docs.google.com/document/d/1Z...
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