We Tested 100 Salespeople On 'Your Price Is Too Much' — Here's What Happened!

Описание: Sales training, objection handling, price objections, and how to handle sales objections are tested in the real world. At RoofCon, we asked 100 sales reps, contractors, and roofing professionals how they respond when a customer says, “your price is too much.”

This street-style interview video features real answers from people in roofing sales, home improvement sales, construction sales, and B2B and B2C sales environments. Each response shows a different sales technique for handling objections, from value-based selling and education to comparison selling and confidence-driven sales strategies.

Price objections are one of the most common sales objections, yet most sales reps handle them incorrectly. Many responses sound confident but actually give up leverage, invite price comparisons, or push the conversation toward discounting instead of control.

As the video progresses, patterns emerge around sales psychology, objection handling, and how top performers think differently about price objections. You’ll hear how experienced sales reps frame value, ask better questions, and avoid reacting emotionally when handling objections.

At the end of the video, I break down the correct response to “your price is too much” and explain why this sales objection is rarely about cost. In most cases, it’s about uncertainty, comparison, timing, or missing information. Learning how to handle price objections correctly is one of the fastest ways to close more sales without lowering your price.

If you work in roofing sales, home improvement sales, retail sales, or construction sales, this video will help you improve your sales strategy, strengthen your objection handling, and increase your close rate in high-trust sales conversations.

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