Overrated Organic Social, Debates About Storytelling, and Marketing Myths- Episode 002

Описание: Welcome to Episode 002 of The Nonprofit Syndicate Podcast.
This week: We all bash organic social media for nonprofits, we talk about what is actually appropriate in storytelling for nonprofits, and we breakdown some sacred cow marketing myths.

TIMESTAMPS:
00:00 – Things got spicy… and they still can’t stop arguing about GoFundMe

01:05 – What “organic growth” actually means for nonprofits (and why it’s misunderstood)

01:28 – Why organic search doesn’t really work in nonprofit fundraising

03:43 – Donors aren’t buying impact—they’re buying membership in a story

05:21 – The overlooked organic growth lever: donor customer experience

06:41 – “If you’re a commodity nonprofit, organic growth is brutal”

10:58 – Transparency vs dignity: how much storytelling is too much?

13:13 – 🔥 Rant: “If your mission is to save people… tell stories of people being saved”

21:13 – “If I give $100, don’t send me a report—send me vibes”

25:39 – 🔮 Hot take: social will be the most important growth channel in the next 5 years

Hosts: Matt Lombardi (Share), David Schwab (DickersonBakker), Jonathan Beck (WeGive), Ryan (JetBlack Solutions)

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