Kombucha is having its moment in India. Will it become the new sober staple?
Автор: ThePrint
Загружено: 2025-08-24
Просмотров: 40723
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Kombucha’s ascent ties into a bigger trend: India’s booming gut health market. It has doubled in the last five years from Rs 1,016 crore in 2021 to Rs 2,070 crore in 2025, according to the India Brand Equity Foundation (IBEF). Other market estimates are even higher. The space is crowded with probiotic powders, buttermilks, yoghurts and chewables, with kombucha commanding only a fraction of the market—Rs 70-80 crore, according to beverage entrepreneurs.
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