Episode 127: AI in B2B GTM
Автор: Marketing Corner
Загружено: 2025-10-28
Просмотров: 4
Описание:
95% of GenAI pilots in B2B fail to drive revenue.
Yep. Let that sink in ⚓️
This week I spoke at Verdane's GTM Day on AI in B2B GTM — and turned that talk into a brand-new episode of Marketing Corner 🎙️ (because good content always deserves a second life).
In this week's episode, Casper and I break down what’s real vs. what’s just noise in AI-powered GTM, including:
How long it would actually take you to test all the AI tools out there (spoiler: way too long)
The real cost of shiny-object syndrome
Why most AI tools look amazing in demos but flop inside revenue teams
The shift from “+AI” to “AI+” (and why that’s the difference between staying relevant or being left behind)
How to stay visible in the “zero-click era”
We also get into:
5 GTM strategies that actually work with AI
Real examples of what not to do
The hype vs. the reality of agentic AI
If AI in GTM feels like drinking from a firehose 💦 — this one’s for you.
🎧 Listen wherever you get your podcasts.
And yes, we know, we've been gone a while. Work travel, sick kids and life in general just keep happening, but we will always make time for you 🫶
#B2BMarketing #GTM #AIinMarketing #RevOps #SalesEnablement #MarketingCornerPodcast
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
