Episode 140: Let's Get Hypothetical (Hypothetical)
Автор: Marketing Corner
Загружено: 2026-02-06
Просмотров: 9
Описание:
Let's get into hypotheticals
Let me hear your budget talk, your budget talk
In this episode, we ask a hypothetical, yet revealing question:
If you had to shift 20% of your marketing budget tomorrow, where would it come from and where would it go?
Let’s get hypothetical, hypothetical.
We cover:
Why “low-intent” spend is getting far more budget than it deserves
Where experimentation should really live (and why most teams dont 'protect it)
Why content, AI search visibility, and brand building deserve more money — even when they’re hard to measure
Why optimising for MQLs is still one of marketing’s favourite self-inflicted wounds
Let's challenge some sacred cows to focus on how buyers buy - not what looks good in a dashboard.
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