K.11 : Reliable Information Sources and Metrics
Автор: Kent Business College
Загружено: 2025-12-27
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Описание:
In this video from the KSB Explained – Marketing Manager Level 6 Apprenticeship series, we explore Knowledge K11, focusing on the use of reliable information sources to deliver measurable improvements to marketing activities.
The video explains how marketing managers select credible data sources, apply relevant metrics, and use performance insight to evaluate effectiveness and drive continuous improvement across campaigns and channels.
This content is designed to support Marketing Manager Level 6 apprentices in developing data-led, evidence-based marketing decision-making aligned with UK apprenticeship standards.
#MarketingManager #Level6Apprenticeship #KSBFramework #MarketingMetrics #DataDrivenMarketing #UKApprenticeships
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