03 | Marketing Impact and Strategy - Strategic Foundations
Автор: Kent Business College
Загружено: 2026-01-17
Просмотров: 7
Описание:
This video introduces Marketing Strategy and Planning within the Marketing Impact and Strategy module.
It explains why marketing planning is essential in modern marketing roles and how a structured strategy aligns marketing activities with business objectives and customer needs.
The session covers:
The importance of marketing planning in the workplace
The role of marketing strategy in driving business value
Customer insight and market orientation
Strategic marketing planning frameworks, including SOSTAC® and APIC
Real-world UK examples such as Tesco Clubcard and Monzo
Designed for Level 4 Marketing Executive apprentices at Kent Business College, this video supports both assignment preparation and End Point Assessment (EPA) success through practical, workplace-focused learning.
#MarketingStrategy #MarketingPlanning #MarketingImpact #StrategicMarketing #SOSTAC #APIC #CustomerInsight #MarketOrientation #UKBusiness #TescoClubcard #Monzo #Level4Marketing #MarketingApprenticeship #KentBusinessCollege #MarketingEducation
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
