How Diriyah is Shaping Saudi Arabia’s Cultural Future | Kiran Haslam, CMO Diriyah

Описание: How Diriyah is Shaping Saudi Arabia’s Cultural Future | Kiran Haslam 161

Kiran is the Chief Marketing Officer at Diriyah Company who is leading the efforts to re-establish Diriyah’s position as a globally recognized cultural and historical landmark. With a career spanning international marketing, communications, and brand transformation, he brings a wealth of expertise in crafting narratives that resonate with diverse audiences around the world. At Diriyah, he is driving initiatives that celebrate Saudi Arabia’s rich heritage while positioning it as a world-class destination for culture, history, and tourism.

On this episode, Kiran unpacks the immense scale of the extraordinary project that represents the birthplace of Al-Saud. With several assets already open and many more including hotels, housing, branded residences, and retail outlets set to come online soon, the nearing completion of DG1 and DG2 marks another major milestone in Diriyah’s transformation.

0:00 Intro: City of Earth
6:57 Responsibility, Expectations & Pressure
9:05 Building a World-Class Saudi Marketing Team
12:00 The Power of Authenticity
17:30 The New Saudi Way of Living
22:33 Coffee, Scent & Hospitality
25:00 Blending Heritage with Modern Living
28:01 Smart-City Vision
31:00 Riyadh’s Urban Renaissance
37:24 Shifting Global Perception
44:32 Hospitality Pipeline
50:16 A Low-Rise, People-Focused City
52:01 Life in Diriyah: Pedestrian Lifestyle
1:00:52 Life in Saudi vs Expectations
1:04:05 Positivity and Hunger of the Saudi Spirit
1:08:25 Advice for the Next Generation
1:11:30 Closing Remarks

Kiran Haslam
LinkedIn https://bit.ly/4mWLXJd
Forbes Article https://bit.ly/47e4Dzd

Diriyah
Instagram https://bit.ly/3KCcwpu
Instagram https://bit.ly/3KXGNPy
LinkedIn https://bit.ly/4gZJyMo
Website https://bit.ly/48TKuzH
PIF Article https://bit.ly/4h00an1

Saudia
Website https://bit.ly/495n6fB
Instagram https://bit.ly/3UgTTdA
X https://bit.ly/4beIQY8

Noon
Instagram https://bit.ly/3XRScUY
Website https://bit.ly/44lnA1S

Eight Sleep
https://www.eightsleep.com/sa/themoshow/

IWC
Instagram https://bit.ly/44dxbFW
Website https://bit.ly/43K8JMk

Brew 92
Instagram http://bit.ly/3VN6MeI
LinkedIn https://bit.ly/42kN65E
Website https://bit.ly/4grbAjK

Credits
Kiran Haslam | Guest
Mo Islam | Host Founder
Ryan Ismail | COO
Gregoris Kalai | Head of Strategy
Tito | Creative Director
Youssef Hamieh | Head of Production
Waleed Kanjo | Show Manager
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The Mo Show Theme Song by Saud Al-Turki