Jo Packer - How to do User Research at a Startup

Описание: The lean startup world talks a lot about customer development, which is all about "getting out of the building" and getting feedback from real customers, whereas the UCD-world talks about user research -- understanding your users to inform your design. In this talk I'll tell you how Songkick brought fast and cheap user research tools into its regular product development process, and how we learned to make user research and lean start-up speak the same language.

Getting feedback from real people doesn't have to be intimidating or take forever, and you'll see how what you learn will impact your business. I'll tell you what tools & practices we've adapted for a fast-paced, unforgiving start-up environment.

Songkick is the second-largest live music site after Live Nation. Every month, millions of users find concerts on Songkick across web, iOS, Android, and our Spotify app. Songkick's partners include YouTube, BBC, and Deezer, and our investors include Sequoia Capital and Index Ventures.