Track Ecommerce with Enhanced Conversions & Consent Mode (GA4 & Google Ads)

Описание: In this Google Tag Manager tutorial, you'll learn how to implement enhanced conversions for ecommerce using GTM, Google Analytics 4 (GA4), and Google Ads. We’ll walk through tracking purchases on a WooCommerce store, sending customer email addresses securely using user-provided data, and configuring consent mode with a cookie banner to comply with privacy requirements. This step-by-step lesson is perfect if you're looking to improve the accuracy of your conversion tracking while respecting user consent.

EXTRA RESOURCES:
○ Download the ecommerce container – https://lovesdata.co/gtm-ecommerce
○ Download the Cookie Consent container – https://lovesdata.co/cookie-consent
○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Ads Course (paid) – https://www.lovesdata.com/courses/goo...
○ GA4 Course (paid) – https://www.lovesdata.com/courses/goo...
○ Google Tag Manager Glossary – https://www.lovesdata.com/blog/google...
○ GTM tutorial series –    • Google Tag Manager Tutorial Series  

JUMP TO A TOPIC:
00:00 Introduction
02:47 Setting up ecommerce tracking
05:52 Setting up enhanced conversions
11:03 Setting up consent mode (cookie banner)
14:42 Next steps

TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

Join our courses: https://www.lovesdata.com/courses

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#GoogleTagManager #GTM #GA4 #EnhancedConversions #WooCommerce #GoogleAds #GTMTraining #ConsentMode #UserProvidedData #DigitalMarketing #WebAnalytics