Enhanced Conversions in Google Ads (User-Provided Data Tag in GTM)

Описание: Set up Enhanced Conversions for Google Ads using the updated method in Google Tag Manager! In this tutorial, you’ll learn how to send user-provided data to Google Ads using the new User-Provided Data Event tag – which replaces the older option of attaching personal data directly to the conversion tag.

We’ll walk through each step to improve conversion tracking accuracy and help Google match conversions across devices. I’ll show you how to:

• Create a variable using automatic user-provided data collection
• Exclude your business contact details from being tracked
• Create a form submission trigger
• Configure the Google Ads User-Provided Data Event tag
• Check everything is working in Tag Assistant
• Confirm enhanced conversions are being sent using EC Assist

Whether you're using WordPress, Wix, Squarespace, or another platform – these steps will help you get set up correctly and improve the performance of your campaigns.

This is perfect if you’re switching to the new method, troubleshooting issues, or setting up Enhanced Conversions for the first time.

JUMP TO A TOPIC:
00:00 Introduction
01:14 Create the user-provided data variable
02:56 Create the form submission trigger
03:53 Configure the user-provided data tag
06:41 Test using Tag Assistant
09:43 Next steps

YOUR EXTRA RESOURCES:
○ Google Ads Course (paid): https://www.lovesdata.com/courses/goo...
○ Google Tag Manager Course (paid): https://www.lovesdata.com/courses/tag...
○ Conversion tracking tutorial:    • How to Create a Conversion Event Tag in Go...  
○ GTM tutorial series:    • Google Tag Manager Tutorial Series  
○ 'EC Assist' Chrome extension: https://www.lovesdata.com/blog/ec-ass...

TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq

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