Win Themes in Bid Writing - How to Strengthen Your Tender Message
Автор: Thornton & Lowe Bid Writing Consultancy
Загружено: 2026-01-07
Просмотров: 18
Описание:
Win themes help you clearly explain why your organisation should win the contract.
In this video, we explain what win themes are, why they matter in bid writing, and how they help evaluators quickly understand your strengths. Strong win themes create consistency across your tender response and make it easier for buyers to see the value you offer.
🎯 Topics covered in this video include:
• What win themes are in bid writing
• Why they matter to buyers and evaluators
• How win themes support higher-scoring responses
• Examples of effective win themes
• Common mistakes to avoid
This video is useful for anyone involved in bid writing, bid strategy or tender planning who wants to improve clarity, consistency and overall bid impact.
🔗 Relevant Links from Thornton & Lowe
🔹 Bid Writing & Tender Support - https://www.thorntonandlowe.com/tende...
🔹 Bid Readiness & Strategy Support - https://www.thorntonandlowe.com/bid-r...
🔹 Bid Writing Training Courses - https://www.thorntonandlowe.com/train...
🔹 About Thornton & Lowe Ltd - https://www.thorntonandlowe.com/about/
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