How Apple TV+ Turned Happiness Into a Viral Marketing Weapon
Автор: Rinverse Lab
Загружено: 2026-01-14
Просмотров: 56
Описание:
Apple TV+’s Pluribus didn’t market its plot, it marketed a feeling.
In this video, we break down Pluribus as a marketing case study, focusing on how Apple used color psychology, design language, and diegetic marketing to make a dystopian show feel strangely inviting and impossible to ignore.
From the campaign’s unsettling use of bright yellow, to the recurring smiley face, to interactive elements that pulled viewers into the story world, Pluribus shows how modern entertainment marketing works when it stops explaining and starts infecting.
This breakdown is for:
– marketers and brand strategists
– creators building narrative-driven brands
– anyone interested in storytelling, psychology, and pop culture marketing
We’ll explore:
• Why marketing a feeling beats marketing a plot
• How symbols become emotional shortcuts
• How participation turns audiences into believers
• What creators and brands can learn from Apple TV+
This is Rinverse Lab, where we translate entertainment industry magic into marketing strategy.
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