Chr. Hansen Animal Health & Nutrition has succes with digital advertising (1 of 4)
Автор: MarketCommunity
Загружено: 2016-06-16
Просмотров: 32
Описание:
Part 1 out of 4:
How to spot opportunities within digital advertising
http://marketcommunity.com
Morten Baggesen, a leading expert and global marketing manager at Chr. Hansen Animal Health & Nutrition, shares his experience on a number of key issues within Digital Advertising.
Learn this:
How to spot opportunities within digital advertising
How to drive Customers through a digital campaign process
What Digital advertising can do for your business
How to exploit LinkedIn for advertising purposes
Morten Baggesen, Global Marketing Manager for Chr. Hansens Animal Health and Nutrition, uses his digital media strategy budget with two aims which also form the base of digital advertizing KPIs: Brand building and lead generation. "Maybe they are called farmers, but really they are CEOs of multimillion dollar companies" he says of one of his primary target groups for his digital campaigns. LinkedIn plays a huge role in his digital and social advertising.
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