Why More Companies Should Pay Attention to Mobile Marketing (1 of 5)
Автор: MarketCommunity
Загружено: 2016-06-23
Просмотров: 41
Описание:
Part 1 of 5: The mobile phone has grown to be the most used device.
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How do you think this will affect marketing plans in general?
Thomas Bering, Head of Performance at Google Nordics, shares his thoughts on why companies should pay a lot more attention to Mobile Marketing.
Learn about:
How marketing plans are affected by the increased use of mobile phones
How the consumers’ buying behavior changes due to modern mobile technology
Where and how consumers purchase their preferred products
The biggest challenges of Mobile Marketing
The importance of a user-friendly mobile webpage
“You have this unique communication channel directly into the heart of your customers, and yet some companies are reluctant to use it,” says Thomas Bering, Head of Performance at Google Nordics. Learn more about why he believes that more marketers should step onto the evolving mobile stage, how companies can influence online as well as offline consumer behavior, and why it is crucial to still focus on other marketing channels while developing a stronger mobile platform.
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