Amada Senior Care- a Massive Home Care Franchise

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Summary
In this episode of the Tracer Franchising Podcast, Joshua Emison interviews Marcos Moura from Amada Senior Care, discussing the growth and unique business model of the franchise. They explore the differences between home care and home health, the increasing demand for caregiving services, and the various revenue streams within Amada's operations. Marcos shares insights on acquiring customers, hiring and retaining caregivers, and the qualities that make a successful franchisee. The conversation also touches on the future of Amada and common misconceptions about franchising.


Takeaways
Marcos Moura is a co-owner of Amada Senior Care, which has grown significantly since its inception in 2008.
Home care is distinct from home health, focusing on non-medical assistance for seniors.
The demand for caregiving services is increasing as the population ages.
Amada offers multiple revenue streams, including home care, senior placements, and staffing services.
The average ticket for home care can be quite high, with some clients paying up to $25,000 a month.
Veterans can access benefits for caregiving services, and Amada helps them navigate this process.
Respect and treatment of caregivers are crucial for retention and success in the business.
Successful franchisees are often those who are empathetic and tenacious in their approach.
Transitioning to entrepreneurship requires dedication and a willingness to invest time and resources.
Franchising can serve as a launching pad for future business ventures.



Listen to the podcast on Spotify: https://open.spotify.com/show/7qU6c1e...

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