From Startup to ASX Listing: Sarah-Jane on Product Market Fit & Growth | Ep 281 | DevReady Podcast

Описание: In this episode of the DevReady Podcast, Andrew Romeo, CEO and Co-Founder of Aerion Technologies speaks with Sarah-Jane Kurtini, Co-Founder of Tinybeans, Founder of PitchSlap.Me and positioning specialist at S-J Kurtini Consulting. Sarah shares her journey from scaling a global parenting tech platform to helping founders sharpen their product positioning, pitch narrative, and growth strategy. Best known for taking Tinybeans from startup to ASX listing, she now focuses on helping early-stage and scaling companies achieve product-market fit through clear storytelling and structured thinking. This episode is essential listening for startup founders, non-technical entrepreneurs, and tech leaders looking to improve positioning, pitch clarity, and sustainable growth.

Topics Covered
• The origin story of Tinybeans and identifying real user problems
• Building product market fit through direct customer feedback
• Scaling a startup to an ASX listing and international expansion
• Founder risk, timing and backing the right co-founder
• The power of product positioning in startup growth
• Storytelling frameworks for sales, SEO and investor pitches
• Avoiding the no-decision outcome through clarity in messaging
• Building and validating an MVP using AI tools
• Creating PitchSlap and structured pitch development for founders


Important Time Stamps
• From Family Photo App to ASX Success: The Tinybeans Origin Story (0:37 – 3:57)
• Scaling a Tech Platform Without Losing Customer Focus (3:58 – 7:34)
• Ringing the Bell: Scaling a Tech Company to the Stock Exchange (7:35 – 10:41)
• Startup Timing, Risk and Conviction Explained (10:42 – 15:39)
• How Sarah Built PitchSlap with an MVP and OpenAI API (15:40 – 24:45)
• Confused Buyers Choose No One: Why Storytelling Wins Deals (24:46 – 34:25)
• Clarity Converts: How Structured Thinking Drives Better Products (34:26 – 36:26)

Connect with Sarah

Sarah-Jane Kurtini | LinkedIn:   / sarahjanekurtini  

Tinybeans | LinkedIn:   / tinybeans  

Tinybeans | Website: https://tinybeans.com/

PitchSlap Me | LinkedIn:   / pitchslap-me  

PitchSlap Me | Website: http://pitchslap.me/

S-J Kurtini Consulting | LinkedIn:   / positioning-consultant  

S-J Kurtini Consulting | Website: https://www.sjkurtini.com/



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