“We Turned Off Meta Ads for 3 Months. Revenue Didn't Drop” | Slumberkins' Influencer Strategy

Описание: Most DTC brands would panic at the thought of turning off Meta ads. Slumberkins did exactly that, and their revenue didn't drop.

I sat down with Kelsey Knight, Chief Commercial Officer at Slumberkins, to hear how they turned off 70% of their ad spend, maintained top-line revenue, and then turned it back on with a whitelisting strategy that actually made their ads more profitable.

This is one of the most counterintuitive influencer marketing stories I've heard. Kelsey walks through why they made the decision, how they used influencer content to fill the gap, and how they leveraged whitelisting creator content for Meta performance.

Takeaways for you:

Influencer whitelisting lets you test creative organically before spending ad dollars
When Meta ads aren't working, taking a pause to recalibrate can be strategic
Community-first brands can build sustainable top-of-funnel outside paid ads
Content value from gifting can reach six figures annually

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More influencer marketing stories - www.getsaral.com/customer-stories
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About Slumberkins:
Slumberkins creates plush toys and books that help children develop emotional intelligence. Founded by a therapist and educator, the brand has built a mission-driven community of parents and teachers who share authentic stories about using the products with their kids.

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If you're looking to dominate your niche and scale up your brand by building an army of influencers, don't forget to subscribe to this channel and give this video a thumbs up.

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I'm the founder of SARAL, an influencer marketing software that harnesses the power of AI to assist you in:

Finding the right influencers for your brand.
Reaching out to potential influencers on autopilot.
Building long-term relationships with influencers.
Automating your seeding process.
Managing payments to influencers in one place.
Tracking the ROI of your influencer marketing campaign.

And much more.

On average, our software saves our customers an impressive 20 hours every week.

If you want to learn more about SARAL visit: https://www.getsaral.com/

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Let's connect on LinkedIn:   / yctheman  

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