How Netflix Built a Single Model for Search & Recommendations

Описание: Can one model do it all? Netflix Machine Learning Manager Moumita Bhattacharya reveals how her team moved away from fragmented, "bespoke" ML pipelines to a unified architecture that serves 300M+ users.

In this InfoQ video, Moumita introduces UniCoRn (Unified Contextual Ranker) and Netflix’s proprietary User Foundation Model. Learn how they leveraged Transformer architectures - similar to GPT-4 - to move beyond language and master user behavior trajectories. If you are an engineering leader or architect looking to reduce tech debt while increasing personalization lift, this session is a masterclass in ML system design.

⏱️ Video Timestamps (For Navigation)
0:00 - The Challenge: Scaling for 300M+ Users
2:15 - The Two-Stage Ranking Framework
4:45 - Introducing UniCoRn: One Model, Four Use Cases
8:30 - System Considerations: Latency, Throughput, and SLAs
11:10 - Building a User Foundation Model (The "Harry Potter" of ML)
15:45 - Tokenizing User History: Titles vs. Words
19:20 - Results: The Impact of Personalization Magic
23:10 - Addressing Over-Personalization & Filter Bubbles
26:45 - Q&A: Fine-tuning, Cold Starts, and Multi-modal Data

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