Before You Go Self-Employed, Watch This | Brokerage Reality

Описание: In this London special of the Estate Agent Showdown podcast, Matt has a lively discussion with esteemed guests Ollie Howard of OHRE and Damien Jeffries of Jeffries London. With over three decades of combined experience in the real estate industry, they delve into their journeys, the evolution of estate agency, and the challenges of starting a brokerage in a competitive market. The conversation highlights the importance of understanding client needs, the shift from traditional high street models to self-employed brokerage, and the role of social media in attracting buyers. They also explore the realities of financial pressures faced by new brokers and the necessity of consistency and hard work in achieving success in the industry. This episode offers valuable insights for both seasoned agents and those considering a career in real estate.

Key Takeaways

Experience Matters: Both guests have extensive backgrounds in the real estate industry, with one having over 30 years of experience and the other 8 years. This highlights the importance of experience in building credibility and success in the real estate market.

Shift in Market Dynamics: The discussion emphasizes a significant shift in how properties are marketed, particularly in Prime Central London. There is a growing trend of keeping high-value properties off traditional platforms like Rightmove to attract buyers through personal connections and buying agents.

Importance of Consistency: Consistency in outreach and client engagement is crucial for success in the brokerage model. Many agents struggle because they lack a structured approach to maintaining contact with potential clients, which can lead to missed opportunities.

Financial Preparedness: Entering the self-employed brokerage space requires financial stability. It is recommended that new brokers have at least six months' worth of living expenses saved up, as it can take time to close deals and start earning a steady income.

Collaboration Over Competition: The conversation highlights the importance of collaboration within the real estate industry, especially among agents and buying agents. Building relationships and networks can lead to more successful transactions and a stronger market presence.

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Ollie Howard
⁠https://ohre.co.uk⁠
⁠https://www.instagram.com/oliverhowar...

Damien Jefferies
⁠https://jefferies.london/⁠