From Clicks to Bricks: Winning the Omnichannel Game
Автор: McGraw Hill Higher Education
Загружено: 2025-09-24
Просмотров: 56
Описание:
In today’s fast-paced, digital-first world, consumers are no longer tied to a single shopping channel. They might browse on their smartphone, research on their laptop, and make a final purchase in a physical store — or vice versa. This fluid journey between online and offline touchpoints creates both opportunities and challenges for brands. The solution? Omnichannel marketing.
Podcast Transcript (https://www.mheducation.com/highered/...)
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