What’s Wrong with Reasonable Portfolio Strategies for an Unreasonable Market? Part 2

Описание: At the 2026 AllianceBernstein National Sales Meeting in mid-January, AB Chief Strategist Rick Brink delivered a keynote address exploring the long-term trends that have defined markets for the last 60 years. Rick’s “Build a Better Path” not only explored market trends but provided tactical insights for how an advisor can create a portfolio that is less reactive to market volatility. In this podcast Scott and Ken reflect on Rick’s “reasonable” recommendations and explore why it is so hard for advisors to shift gears from risk-on to risk-off strategies.

The conversation explored how the decision-making heuristics that have been studied by Behavioral Economics not only cause advisors to be reluctant to change the status quo (status-quo bias) but why even the most elegant argument won’t resonate with many advisors or clients. Ken wraps up the conversation by providing some practical tips for how advisors can train themselves to think differently about market dynamics and make careful, more thoughtful decisions.

Also in this episode, the AllianceBernstein Digital Coach – see practice management solutions for advisor success: abfunds.com/go/digitalcoach

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