What Is Your Competitive Advantage? 8 Brand Differentiation Strategies

Описание: Knowing and leveraging your competitive advantage is the cornerstone of any successful business. Here are 8 key strategies to use to differentiate your business from the pack. Whether it’s technology, product quality, or data, you have to know what you are going to focus on owning to win in your category. Competitive Advantage

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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
"Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT
“See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK


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