How to Avoid the 10 Biggest Branding Mistakes for Designers and Entrepreneurs

Описание: In my career in branding and design agencies I have seen clients and companies make the same avoidable mistakes over and over. Here are the 10 Biggest Branding Mistakes that you need to know so you can help your clients avoid them and so you don’t fall victim to them in your own business. The focus is on developing a clear brand strategy - the hub of the wheel that everything else your business does revolves around.

——————————————————————————————
Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
——————————————————————————————

MY WEBSITE:
http://www.philipvandusen.com

JOIN THE BRAND•MUSE NEWSLETTER:
http://www.philipvandusen.com/muse

FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
http://www.philipvandusen.com/direct-...

FOLLOW ME ON TWITTER:
  / philipvandusen  

SUBSCRIBE TO MY YOUTUBE CHANNEL:
   / philipvandusen  

FOLLOW ME ON PINTEREST:
  / philipvandusen  

LIKE ME ON FACEBOOK:
  / verhaal-brand-design-115957185470571  

GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
https://www.tubebuddy.com/philipvandusen

RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
"Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT
“See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK


MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q
Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws
Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh
RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG
ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE
Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3
Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa
Screenflow: video editing software: http://amzn.to/2nxFLK3
Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK
Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ
Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B
OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va
Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm
HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts
TubeBuddy: https://www.tubebuddy.com/philipvandusen
Adobe Creative Suite (2017 CC)
Native Instruments Komplete Audio 6: USB Audio Interface

*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.