Case study discussion on Keyword Strategy | Digital Marketing | SNS Institutions
Автор: Sowmiya Rengasamy
Загружено: 2026-02-13
Просмотров: 6
Описание:
#snsinstitutions
#snsdesignthinkers
#designthinking
This video presents a detailed case study discussion on developing a keyword strategy using the design thinking approach. It explains how the stages—Empathize, Define, Ideate, Prototype, and Test—can be applied to understand user intent and search behavior effectively. The session highlights identifying audience pain points, creating structured keyword clusters, and validating them with data-driven insights. Instead of random keyword selection, this approach focuses on building a human-centered and strategic SEO plan. The discussion is especially useful for digital marketing students, SEO beginners, content creators, and marketing professionals. Watch the complete video to learn how to transform keyword research into a powerful content strategy.
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