Affinity’s Full Lifecycle Approach: From Win-Loss Analysis to Customer Experience
Автор: Clozd
Загружено: 2026-02-18
Просмотров: 12
Описание:
In this video Carolyn Klinger, Director of Market Intelligence at Affinity, shares her "atypical" approach to win-loss. Instead of stopping when the deal closes, Affinity maps the entire journey—from new business through onboarding, implementation, and renewal. Learn how they use feedback to "protect the renewal" and tailor competitive intelligence for specific internal teams.
Key Takeaways:
-- Lifecycle Feedback: Tracking buyer sentiment through Sales, Onboarding, and Renewal phases.
-- Protecting Renewals: conducting ""Customer Experience"" interviews 6 months prior to renewal to catch issues early.
-- Curated Intelligence: tailoring data readouts differently for Sales, Marketing, and CS teams.
-- Sales Trust: How to build trust with reps by showing that win-loss data supports them rather than judges them.
-- For Market Intelligence and CS leaders who want to connect pre-sales wins with post-sales retention strategies.
Clozd is the leader in buyer feedback and win-loss analysis, enabling organizations to convert customer insights into measurable revenue impact—reducing churn, improving customer satisfaction, strengthening sales execution, and accelerating product adoption.
Learn how to turn customer feedback into actionable insights today
👉 Learn more about Clozd: https://clozd.com/"
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