Gong CRO: Combining Revenue Intelligence with Win-Loss Data

Описание: Shane Evans, Chief Revenue Officer at Gong, discusses how Gong pairs conversational intelligence (what was said in the meeting) with win-loss analysis (the post-deal review of the buyer’s true motivations for buying or not buying). Discover how Gong uses this dual-lens approach to validate "no decision" deals, refine product roadmaps, and empower product leaders to conduct their own deep-dive interviews.

Key Takeaways:
-- Dual-Lens Intel: Comparing sales call recordings (Gong) with post-deal interviews (Clozd) to find the truth.
-- Product Team Ownership: How Gong’s co-founders and PMs use the platform to run their own "DIY" research.
-- The "No Decision" Insight: Using win-loss to re-engage stalled deals that looked like dead ends.
-- Churn Prevention: Identifying persona-specific gaps (e.g., PMMs losing access) that lead to churn.
-- Ideal for Revenue Operations and Sales Leaders looking to close the loop between sales execution data and buyer sentiment.

Clozd is the leader in buyer feedback and win-loss analysis, enabling organizations to convert customer insights into measurable revenue impact—reducing churn, improving customer satisfaction, strengthening sales execution, and accelerating product adoption.

Learn how to turn customer feedback into actionable insights today
👉 Learn more about Clozd: https://clozd.com/"