AI Just Changed Search Forever: Here’s What Law Firms Need to Know - On Record PR - Ep. 186

Описание: 🎙️ In this episode of On Record PR, Jennifer Simpson Carr sits down with Leslie Richards and Izzy Horan to break down the biggest insights from DigiMarCon 2025—highlighting the clash between SEO and GEO (Generative Engine Optimization) and what it all means for law firms.

They explore:

How AI-generated summaries and zero-click searches are shaking up traditional SEO
The shifting landscape of thought leadership and content sharing on platforms like LinkedIn and Substack
The growing importance of building brand authority through PR, Google Knowledge Panels, and omnichannel marketing
Why E-E-A-T (Experience, Expertise, Authority, and Trust) matters more than ever in SEO and AI-driven rankings
Practical advice for formatting content so it’s more likely to be included in AI-generated results

This forward-thinking discussion is packed with actionable insights to help legal marketers and law firm leaders stay ahead in a rapidly changing digital world.

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At Furia Rubel Communications, we deliver integrated marketing and public relations services to professional services and business clients around the world. Since 2002, our data-driven, client-first approach has powered marketing and PR strategies that drive results.

Our experienced team supports organizations with everything from business development and strategic planning to public relations and crisis communications.

On Record PR, our award-winning podcast, offers law firm leaders deep dives into the strategies shaping today’s legal industry. Whether you’re a managing partner, executive team member, or practice group leader, this podcast is designed to help you meet today’s challenges, foster innovation, and position your firm for future success.