How AI is Reshaping Digital Marketing and Law Firm Strategy - On Record PR - Episode 185

Описание: In this episode of On Record PR, Jennifer Simpson Carr, Leslie Richards, and Izzy Horan share insights from their recent experience at the DigiMarCon Conference in Brooklyn, which centered on the growing impact of AI in digital marketing. Leslie discussed how AI’s role is shifting—from simply generating content to becoming a versatile assistant for tasks like role-playing and managing high-stakes communication using tools like ChatGPT. Izzy highlighted ChatGPT’s ability to process unstructured data and produce personalized content efficiently. The team also explored real-world applications, such as leveraging ChatGPT for social media sentiment analysis and budget organization, both of which greatly improve productivity. The conversation reinforced AI’s transformative role in enhancing marketing and communication strategies.

Catch the full season at https://www.onrecordpr.com.

Furia Rubel Communications delivers integrated marketing and public relations services to professional service firms and business organizations around the world. Since 2002, our client-centric, data-informed approach has been the backbone of marketing and PR strategies that help our clients achieve meaningful business outcomes.

Our experienced team supports everything from business development and strategic communications planning to media relations and crisis response.

Our award-winning podcast, On Record PR, offers in-depth conversations and strategic insights tailored for leaders in the legal industry. Whether you're a managing partner, executive committee member, or practice group chair, each episode is designed to help you overcome challenges, spark innovation, and lead your firm with confidence in an ever-changing legal environment.