Episode 258 - How to Escape From Random Acts of Marketing in 2026
Автор: Changescape
Загружено: 2026-02-04
Просмотров: 5
Описание:
Many small businesses are “doing marketing”—posting on social media, running ads, sending emails—but still feel confused about what’s working and why.
That’s because activity without strategy leads to random acts of marketing.
In this episode of Marketing Guides for Small Businesses, we explain the difference between disconnected tactics and a true, revenue-driving marketing system. You’ll learn why relying on isolated tools, “one-size-fits-all” agencies, or viral trends creates chaos—and how a connected, intentional system creates predictability.
We break down how CRMs fit into a complete marketing ecosystem, why most businesses struggle with attribution, and how AI is reshaping research, engagement, and customer journeys.
You’ll also discover the essential components of a modern marketing system for 2026, how to avoid “shiny object syndrome,” and how to build a scalable framework without overwhelm.
This episode is for business owners who want clarity, consistency, and measurable results from their marketing.
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